Carl F. Bucherer has launched a dive watch series limited to 188 watches and dedicated to the Manta Trust charity. Based on the brand’s ScubaTec diver’s watch, a percentage of the money from each watch’s sale will finance an entirely new kind of scientific expedition, during which data will be gathered that will help to protect the habitat of the manta rays.
The watch uses the characteristic 44.6 mm stainless steel case used in the ScubaTec watches. The watches uses a ceramic bezel, has an automatic helium valve, a screw-down crown, sapphire crystal with anti-reflective coating on both sides. This is a serious diver’s watch and is depth-rated to 500 meters. Two manta rays are pictured on the ridged black dial, appearing as though they are surfacing from beneath the ocean waves.
The caseback of each watch has a unique engraving depicting the pattern on the stomach of a specific manta ray captured on camera by Manta Trust CEO Guy Stevens and his team. A unique identification number is engraved on the caseback. The owner of the watch can use this number as an access code to a website where he can actually name the specific manta ray that appears on his caseback.
We asked CEO, Sascha Moeri why Carl F. Bucherer decide to partner with the Manta Trust specifically? “Guy Stevens and I met a couple of years ago. I was impressed about his passion and enthusiasm and suggested to partner up with his foundation. As a global brand it belongs to our self-conception to assume corporate social responsibility. With Guy and his team we have found the perfect longstanding partner and purpose,” said Moeri.
Interestingly, Carl F. Bucherer has adopted two Manta Rays as part of their association with the Trust. “We thought it’s a funny story and came up with the idea to name two mantas after the founder of our brand. Stevens and his team agreed immediately,” said Moeri. The two Mantas are now called Carl and Friedrich and the brand receives regular updates on both thanks to the satellite transmitters that were attached to them.
Moeri says that as a watch manufacturer the product will always be the hero and the brand’s focus but they want to bring more than just financial support to the Manta Trust from the sale of these limited editions. “We also try to offer the foundation (Manta Ray Trust) our communication support by leveraging the partnership through all our channels which again leads into PR for the foundation and its purpose. At the end of the day it’s a mix of stunning products, the communication support of CFB as well as financial support,” he said.
“This year we have lifted the partnership with Manta Trust to another level by launching a dedicated limited edition out of which a percentage of the sales will be invested in a two weeks expedition on the sea which allows the Manta Trust team to gain substantial knowledge on the nutrition behavior of the mantas. Results and learnings will be put into a database in order to have a sustainable research base,” said Moeri.
As mentioned earlier, this is a limited edition of 188 pieces and will retail at $6,057 (AED25,000).
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