Terms from A to Z
anglage: ahn GLAHZH (the “ge” at the end is pronounced like the “Zs’s” in “Zsa Zsa Gabor”)
carrée: care AY
chablon: sha BLOHN (The “OHN” is pronounced with a nasal sound for which there is no exact equivalent in English. The “N” is not pronounced fully.)
chaton: sha TOHN (The “TOHN” is pronounced with a nasal sound for which there is no exact equivalent in English. The “N” is not pronounced fully.)
chronometer: kruh NOM ih ter
Contrôle officiel des Suisse Chronomètres: kon TROLE oh fish ee ELLE day SWEESE kro no MET
côtes de Genève: KOTE duh je NEV
dauphine: doe FEEN
ébauche: ay BOSHE
feuille: foy
foudroyante: foo droy AHNT
fusée: fyu ZAY
guilloché: gee (hard “g”) oh SHAY
ligne: LEEHN ye (The “ye” is cut off so quickly that it is almost inaudible.)
manufacture (as in “Patek Philippe is a manufacture.”): man u fak TUHRE
monopoussoir: mah no poo SWAHR
perlage: pur LAHZH (See “anglage” above.)
Poinçon de Genève: pwan SOHN duh je NEV (The “pwan” is pronounced with a nasal sound that has no precise equivalent in English. The “n” at the end of the syllable is not pronounced completely.)
quantième perpétuel: KAHNT ee em per PEH tyoo ELLE
rattrapante: rah trah PONT
remontoir: ruh mon TWAHR
repassage: ray pah SAHZH (See “anglage” above.)
réserve de marche: ruh ZERV duh MARSH
sonnerie: sohn ur EE
tachymeter: tak IH muh ter
telemeter: tel EM ih ter
tourbillon: TOUR bee ohn
Brands from A to Z
A. Lange & Söhne: ah LAHN guh und ZO nuh
Alpina: al PEE nuh
Armand Nicolet: are MAHND NIK o lay
Audemars Piguet: AWE duh mahr PEE gay
Baume & Mercier: BOWM and MURSE ee ay
Bédat: BAY dah
Blancpain: BLAHNK pan
Breguet: BREH gay
Bremont: BREH mon
Breil: BRILE
Breitling: BRITE ling
Bulgari: BUL guh ree
Bulova: BULL uh vuh
Carl F. Bucherer - Bucherer: BOO kur ur
Cartier: KARR tee ay
Chase-Durer: CHASE DUR ur
Chopard: show PARD
Corum: KOR um
Cuervo y Sobrinos: KWER vo ee so BREE nohs
Custos: COO stohs
Cyma: SEE muh
Daniel Roth - Roth: ROTE
De Bethune: deh bet OON
DeWitt: deh VITT
Doxa: DOX uh
Dubey & Schaldenbrand: due bay and SHALL den brand
Ebel: ee BELL
F.P. Journe - Journe: ZHURN
Franck Muller: FRAHNK MYOU ler
Frédérique Constant: FRED ur eek con STAHNT
Gérald Genta - Genta: JEN tuh
Girard-Perregaux: zhee RAHRD PAIR uh go
Glashütte Original: glass HOO tuh or ig in AHL
Glycine: GLY seen
Greubel Forsey: GROIB uhl FORCE ee
Hublot: U blow
Hysek: HIGH sek
IWC Schaffhausen - Schaffhausen: shaff HOWZ in
Jaeger-LeCoultre: zhey ZHER leh KOOLT
Jaquet Droz: ZHOCK ay DROH
Jean Dunand: ZHAHN due NAHND
Jean Richard: zhahn ree SHARD
Kobold: KO bald
Limes: lee MEZ
Longines: LAWN jeen
Louis Érard: loo ees air AHRD
Louis Moinet: loo ee mwah NAY
Louis Vuitton: lou ee vwee TAHN
Maurice Lacroix: Lacroix: LAH KWAH
Mido: MEE doe
Milus: mee LOOSE
Montblanc: MOHNT BLAHNK
Moser: MO zer
Movado: muh VAH doe
Mühle Glashütte: MEW luh glass HOO tuh
Nomos: NO mose
Officine Panerai: off ih CHEE nay PAN ur eye
Omega: o MAY guh
Parmigiani Fleurier: pahrm ih ZHAH nee FLUR ee ay
Patek Philippe: pah TEK fill EEP
Paul Picot- Picot: pih CO
Perrelet: PAIR eh lay
Piaget: pee ah ZHAY
Rado: RAH doe
Ralph Lauren - Lauren: LOR en
Richard Mille: REE shard MEEHL
Roger Dubuis: roe ZHER do BWEE
Seiko: SAY ko
Sinn: ZIN
TAG Heuer: TAG HOI ur
Tissot: TEE so
Tutima: TOO tih muh
Ulysse Nardin: you LEESE nahr DAN (The last syllable is spoken with a short, nasal “a” with no real equivalent in English. The “n” is not pronounced fully, but cut off in the back of the mouth as soon as it begins.)
Universal Genève - Genéve: jeh NEV
Vacheron Constantin: VASH er ahn kon stan TAN (For last syllable, see note for “Ulysse Nardin.”)
Van Cleef & Arpels - Arpels: ahr PELL
