Terms from A to Z

anglage: ahn GLAHZH (the “ge” at the end is pronounced like the “Zs’s” in “Zsa Zsa Gabor”) 

carrée: care AY

chablon: sha BLOHN (The “OHN” is pronounced with a nasal sound for which there is no exact equivalent in English. The “N” is not pronounced fully.)

chaton: sha TOHN (The “TOHN” is pronounced with a nasal sound for which there is no exact equivalent in English. The “N” is not pronounced fully.)

chronometer: kruh NOM ih ter

Contrôle officiel des Suisse Chronomètres: kon TROLE oh fish ee ELLE day SWEESE kro no MET

côtes de Genève: KOTE duh je NEV

dauphine: doe FEEN

ébauche: ay BOSHE

feuille: foy

foudroyante: foo droy AHNT

fusée: fyu ZAY

guilloché: gee (hard “g”) oh SHAY

ligne: LEEHN ye (The “ye” is cut off so quickly that it is almost inaudible.)

manufacture (as in “Patek Philippe is a manufacture.”): man u fak TUHRE

monopoussoir: mah no poo SWAHR

perlage: pur LAHZH (See “anglage” above.)

Poinçon de Genève: pwan SOHN duh je NEV (The “pwan” is pronounced with a nasal sound that has no precise equivalent in English. The “n” at the end of the syllable is not pronounced completely.)

quantième perpétuel: KAHNT ee em per PEH tyoo ELLE

rattrapante: rah trah PONT

remontoir: ruh mon TWAHR

repassage: ray pah SAHZH (See “anglage” above.)

réserve de marche: ruh ZERV duh MARSH

sonnerie: sohn ur EE

tachymeter: tak IH muh ter

telemeter: tel EM ih ter

tourbillon: TOUR bee ohn



Brands from A to Z

A. Lange & Söhne: ah LAHN guh und ZO nuh

Alpina: al PEE nuh

Armand Nicolet: are MAHND NIK o lay

Audemars Piguet: AWE duh mahr PEE gay

Baume & Mercier: BOWM and MURSE ee ay

Bédat: BAY dah

Blancpain: BLAHNK pan

Breguet: BREH gay

Bremont: BREH mon

Breil: BRILE

Breitling: BRITE ling

Bulgari: BUL guh ree

Bulova: BULL uh vuh

Carl F. Bucherer - Bucherer: BOO kur ur

Cartier: KARR tee ay

Chase-Durer: CHASE DUR ur

Chopard: show PARD

Corum: KOR um

Cuervo y Sobrinos: KWER vo ee so BREE nohs

Custos: COO stohs

Cyma:  SEE muh

Daniel Roth - Roth: ROTE

De Bethune: deh bet OON

DeWitt: deh VITT

Doxa: DOX uh

Dubey & Schaldenbrand: due bay and SHALL den brand

Ebel: ee BELL

F.P. Journe - Journe: ZHURN

Franck Muller: FRAHNK MYOU ler

Frédérique Constant: FRED ur eek con STAHNT

Gérald Genta - Genta: JEN tuh

Girard-Perregaux: zhee RAHRD PAIR uh go

Glashütte Original: glass HOO tuh or ig in AHL

Glycine: GLY seen

Greubel Forsey: GROIB uhl FORCE ee

Hublot: U blow

Hysek: HIGH sek

IWC Schaffhausen - Schaffhausen: shaff HOWZ in

Jaeger-LeCoultre: zhey ZHER leh KOOLT

Jaquet Droz: ZHOCK ay DROH

Jean Dunand: ZHAHN due NAHND

Jean Richard: zhahn ree SHARD

Kobold: KO bald

Limes: lee MEZ

Longines: LAWN jeen

Louis Érard: loo ees air AHRD

Louis Moinet: loo ee mwah NAY

Louis Vuitton: lou ee vwee TAHN

Maurice Lacroix: Lacroix: LAH KWAH

Mido: MEE doe

Milus: mee LOOSE


Moser: MO zer

Movado: muh VAH doe

Mühle Glashütte: MEW luh glass HOO tuh

Nomos: NO mose

Officine Panerai: off ih CHEE nay PAN ur eye

Omega: o MAY guh

Parmigiani Fleurier: pahrm ih ZHAH nee FLUR ee ay

Patek Philippe: pah TEK fill EEP

Paul Picot- Picot: pih CO

Perrelet: PAIR eh lay

Piaget:  pee ah ZHAY

Rado: RAH doe

Ralph Lauren - Lauren: LOR en

Richard Mille: REE shard MEEHL

Roger Dubuis: roe ZHER do BWEE

Seiko: SAY ko

Sinn:  ZIN

TAG Heuer:  TAG HOI ur

Tissot: TEE so

Tutima: TOO tih muh

Ulysse Nardin: you LEESE nahr DAN (The last syllable is spoken with a short, nasal “a” with no real equivalent in English. The “n” is not pronounced fully, but cut off in the back of the mouth as soon as it begins.)

Universal Genève - Genéve: jeh NEV

Vacheron Constantin: VASH er ahn kon stan TAN (For last syllable, see note for “Ulysse Nardin.”)

Van Cleef & Arpels - Arpels: ahr PELL