Girard-Perregaux, one of the oldest names in watchmaking, and Aston Martin have entered a partnership wherein the former will be Official Watch Partner of British luxury carmaker.
As part of the deal, the two brands will collaborate on limited-edition timepieces, the first of which will be released later this year. Girard-Perregaux branding will feature on the Aston Martin Cognizant Formula One Team cars at the start of the 2021 F1 season in Bahrain while the first timepiece to be borne from the collaboration between Aston Martin and Girard-Perregaux will be revealed later this year.
Patrick Pruniaux, Girard-Perregaux’s Chief Executive Officer, said: “2021 is an important year for both Girard-Perregaux and Aston Martin. We are celebrating an astonishing 230 years of watchmaking, whilst Aston Martin celebrates its return to Formula 1 as a works team for the first time in over 60 years. We have much to celebrate so uniting our worlds to create something special is the perfect way to acknowledge and appreciate these milestones.”
“The real beauty of partnerships such as this one is that, although we share very similar core values, the two brands can learn a great deal from one another. Girard-Perregaux is a prolific innovator in the use of materials and new technology. We both create highly desirable luxury products that are beautifully designed, deliver a powerful performance and exhibit flawless execution,” said Tobias Moers, Chief Executive of Aston Martin Lagonda.