The Fondation de la Haute Horlogerie (FHH) – the Swiss industry body that promotes haute horology to rest of the world – launched Watch Live, a mobile application that will help sales staff will be better informed at a function in Dubai last week.

The app hopes to better inform sales staff

The event also saw the official appointment of Alexander Schmiedt as “regional delegate” for the FHH. Schmiedt, currently the regional director for Vacheron Constantin in the Middle East, will become the point of contact for all FHH activities and will develop new initiatives in the coming year to increase the knowledge of fine watchmaking in the region.

The Watch Live app features product information, history and brand news and includes a feed that aggregates partner-brands' posts in one click. Available in 10 language options, the app has a potential audience of 15,000 sales staff today, according to an FHH release.

Learning has been made a fun experience

The app gives staff bite-sized learning opportunities that cover the basics of watchmaking as well as the specificities of partner-brands' collections and flagship watches. Learning has also been made fun, the app invites staff to work their way through challenges and progress to become the number-one seller and, at the same time, earn goodies and gifts which are managed by the brands in their space.

The app has a potential audience of 15,000 sales staff today.

The app was developed with the inputs from eight Richemont brands - A. Lange & Söhne, Baume & Mercier, IWC, Jaeger-LeCoultre, Piaget, Panerai, Roger Dubuis and Vacheron Constantin.  Hopefully, retailers can offer an enhanced in-store experience thanks to more knowledgeable staff now.

Watch Live is a free app, available in Switzerland, Hong Kong and Macao, as well as the Middle East and soon available in the USA/Canada, China and the rest of Europe. Watch Live can be downloaded from the App Store, Google Play and the main Chinese stores (Myapp, 360 Mobile Assistant, Xiaomi App Store, Xiaomi Game Center).