In a first for the region, Rolex will bring a dedicated exhibition exploring the universe of its iconic Submariner model as part of Dubai Watch Week later this year. This was disclosed in a press release from the organizers of the event, the Dubai-based retailer Ahmed Seddiqi & Sons.

The exhibition will focus on the history of the Submariner

For the uninitiated Dubai Watch Week — set to take place from November 20 to 24 — is the region’s premier horology event. Held at Dubai’s DIFC district with exhibitions at Dubai Mall, the event is a meeting point for the region’s collectors and enthusiasts. The panel discussions featuring some industry leaders and veterans provide some great insights in to the industry and horology in general.

It’s not uncommon to run into legends like independent watchmaker Philippe Dufour and Jean-Pierre Hagmann (he made an appearance in 2016 and 2017) during the event. In September 2018, Dubai Watch Week and Christie’s hosted the first international chapter of the Horology Forum in London.

The Dubai retailer was awarded the Rolex franchise in 1952

According to the press release, this is Rolex’s first outing at any watchmaking event in the Middle East. The exhibition will explore the universe of the Submariner model through panels and interactive displays. Guests will also discover how, over time, the Submariner became an emblematic watch on land as well as at sea.

Rolex and Ahmed Seddiqi & Sons have a long standing relationship that stretches all the way back to 1952 when founder Ahmed Qasim Seddiqi was given the brand franchise for Dubai. In 2018, the two partners opened the world’s largest Rolex boutique at the Dubai Mall.  The three-storey boutique boasts an impressive 850 square meters of retail space and is designed to provide customers with the quintessential Rolex experience. To mark Rolex’s participation at Dubai Watch Week this year, the retailer will also organize an exhibition that will feature some rare vintage Rolex timepieces.

ALSO READ: Cementing Dubai’s Ties with Rolex