Millennial Pink, the hottest color trend of the last decade has vaulted out of fashion runways and Instagram color palates and into in the world of haute horology. Meet the Hublot Big Bang Millennial Pink, a chronograph that was supposedly built with no gender bias.
The collecting community is quick to dub anything that’s a shade of pink as ‘salmon’, as A. Lange & Söhne found out in 2019 when it unveiled a Datograph with a pink gold dial. Auteur Wes Anderson is believed to have set the tone (pardon the pun) when he bathed The Grand Budapest Hotel, his 2014 kitsch masterpiece, in various hues of pink. And by the time Apple struck (rose) gold when it launched the iPhone 6S in this color option 2017, it had well and truly entered the mainstream milieu. While there is no clear consensus on the exact shade of millennial pink, it’s believed to be a hybrid of beige and salmon. And because it’s so pleasing on the eye and plays well with shades of grey, black, and white – the colour has also been used extensively in menswear as well.
Hublot’s latest is a result of its extended partnership with Lapo Elkann, Founder & Creative Chairman of Garage Italia. The Big Bang Millennial Pink uses a 42 mm lightweight anodized aluminium case that has a satin-brushed finish. This specific hue is a result of anodization – an electro-chemical process that gives the metal surface a decorative, durable coating that makes it better resistant to scratches and impacts.
The skeletonized dial is similar to the ones seen on the Big Bang Unico chronographs. A more compact 40 mm size would have worked better if this was meant to be a unisex watch, but having said that, there are plenty of women who prefer oversized watches now.
The in-house Unico chronograph movement has a 72-hour power reserve, and a traditional column wheel construction. The watch is supplied with two straps, one is a matching rubber version with a titanium deployant buckle in the same color as the case. The second strap is a mix of Velcro and knitted polyester fabric, and is secured with a sporty buckle in millennial pink anodized and polished aluminium. The two straps are easily interchangeable thanks to Hublot's patented One-Click system. The watch is a limited edition of 200 pieces and is priced at $20,900 (Approx. AED76,755).