Singer Vehicle Design, the automotive design company that has made a name for itself among petrolheads with their reinterpretations of the Porsche 911, has now floated a company, Singer Reimagined, devoted to high watchmaking. And the first fruit of their labor is the Track 1, a chronograph like nothing you’ve seen before.

Track 1 is inspired by chronos from the 60s and 70s

Singer Reimagined is the handiwork of Rob Dickinson, the founder of Singer Vehicle Design, and Marco Borraccino, the former design head of Panerai. The duo bonded over their shared interest of design and engineering which included iconic sport-classic chronographs of the late Sixties and Seventies.

Boraccino’s concept of a reimagining the classic chronograph involved creating a single stem chronograph which eliminates the need for separate chronograph counters. The duo approached Jean-Marc Wiederrecht, the master watchmaker behind some of the most ingenious watch movements you’ll see in the industry today, to help on this project.

The movement was developed by specialists Agenhor

Wiederrecht had created something similar with the AgenGraphe, the revolutionary new movement that was used in the Fabergé Visionnaire Chronograph. A variation of this movement was adapted for the Singer Track 1.

As far as looks go, the Singer Track 1 references the aesthetic of a golden era of watchmaking – a 43 mm barrel-shaped brushed titanium case with a thin, round bezel. The dials are clearly inspired by retro dashboard gauges and use contrasting orange hands. The mushroom shaped chronograph pushers are arranged in a 'bullhead' configuration, on either side of the traditional 12 o’ clock position. The crown meanwhile is ergonomically integrated into the caseband at 4 o’clock.

While the case harks back to the past, the the time display is entirely new. The chronograph function takes centre-stage. The legibility of the dial, reminiscent of dashboard instruments, is further enhanced by instantaneous jumping hours and minutes. The time of day is displayed in around the periphery of the dial. The hours and minutes are indicated at 6 o’clock by the small indicator set just above 2 rotating discs.

Hours and minutes are indicated by two rotating discs

The automatic column-wheel chronograph movement, developed by Wiederrecht’s Agenhor, is a complex engine equipped with a series of snail cams, which enable the centralized chronograph indications. The use of a novel clutch system allows for a smoother operation of the chronograph.

The watch is paired with a soft black calf leather strap with khaki green alligator lining. The watch will be sold to customers directly. This is a limited edition of 50 timepieces and is priced at $41,200.